Returning to the root is reaffirming what shaped you. Captured in Cusco, Tom’s birthplace, this campaign features exclusive alpaca pieces available aboard PeruRail, and a preview of our upcoming collection.
PeruRail, the leading railway in southern Peru connecting Cusco and Puno, allows us to transform travel into an experience of style across the country’s most iconic journeys.
Ancient stone walls, cobbled streets, and vibrant facades shaped the editorial across three iconic locations within the City of Stone: San Blas, Qorikancha and Qenqo.
Cusco is not merely a destination; it is a mirror. This duality is embodied by twins Chaska and Qoyllor, who personify two facets coexisting within a single piece.
Qoyllor symbolizes minimalism and structure, while Chaska embodies freedom and movement.
Each look embraces travel as a form of personal transformation. Together, they reflect the versatility of the pieces, both structured and fluid.
Back to the Origin is an invitation to return to a part of ourselves. Identity is not about looking back, but carrying forward what defines us.
Brand Manager | Brenda Sota
Creative Director | David Iraola
Production | Analí Lozano, Stace Tunquipa
Photographer | Miguel Palomino
Models | Q’oyllor and Chaska Blaz
Makeup | Patricia Mendoza
Hair | Norma Castillo
