NURTURING TALENT: fROOM IN CUSCO

Culture & Education

Following its inaugural edition, Tom Gutie continues to strengthen its commitment to the industry through Nurturing Talent, this time with an edition taking place in Cusco in collaboration with fROOM.

For the first time, the creative lab brought together Tom Gutie, Apu Hats, Ignatta and Astria, three brands united by technical excellence.

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The students led a high-level production, where heritage and the identity of the brands are interwoven into a single creative narrative.

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The aim is to portray an unexpected Cusco. Far from conventional codes, the city is reinterpreted in a contemporary lens, where the setting interacts with modern silhouettes.

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This disruptive, sophisticated vision preserves the city’s energy and each brand’s DNA, providing emerging talent the tools to build a luxury narrative.

The result is a proposal of global reach and artisanal excellence.

fROOM Creative Director | David Iraola
Production | Analí Lozano, Stace Tunquipa
Brands | Tom Gutie, Apu Hats, Astria, Ignatta
Photography | Miguel Palomino
Model | Qoyllor Blaz
Makeup | Patricia Mendoza
Hair | Norma Castillo
Creatives | Alejandra, Angelo Lázaro

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